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Work at Home Myths

I'm sure you have heard them all... "One of the systems hasta work", "It takes money to make money", "$29.95 can buy a money machine", "working at home is the easy way", "there is a secret to making money fast", "you can buy a turnkey store that will make money immediately with no work on your part" and other myths that we hear so often.

We hear them so often from so many sources, that even though our common sense tells us that they MUST be false, we want to believe that just ONE of them isn't false. That maybe if we take the flawed system and make a little change that it will work just once. We hold out the hope that the concept of replicating a business can be done easily, while denying the fundamental truth that the concept of easy money itself is fatally flawed.

I am frequently preaching to an empty room. There are so many voices out there telling people that they CAN make money fast with little effort, that they drown out the voice of reason. Sadly, even many supposedly reputable sources are selling the silky snake oil of instant wealth. They tell you all the other systems are flawed, but theirs is not, because they do it this way, or that way. And they still sell you the story that all you have to do is pay your money, download their program, plug it into some mythical socket, and watch the bucks roll in.

They are leaving out the other side of the story. Even the people who say, "I did it, you can too", leave out critical elements, and the lengthy learning process they went through before they got to the point of being able to succeed. They leave out the need for certain skills, or the need for the ability to do certain tasks over and over and over. They fail to tell you what those tasks are, and to ask you if you can love doing them enough to keep doing them until it pays off.

So what is the truth?

1. It does not take money to make money. It takes WORK and resources. You can make money if you have skills, equipment, and the ability to work determinedly for months without signs of significant income - you don't make money right away, but you CAN do so in the long term. If you can be patient and work doggedly day after day at the tasks that your business requires, then you can succeed without initial cash investment. It may be slower, but it is ENTIRELY doable! I have done it. More than once. I had computer skills, some adequate equipment, and the ability to keep at it. When someone tells you that it takes money to make money, they are either trying to sell you something, or they just bought something they are trying to justify. Now, I am NOT saying that investment is not helpful. Wisely used investments into your business can speed things up, as long as the investment is made on sound principles - within what you can afford, on equipment or ads that really will increase your earnings, etc. I am just saying that you can do it by investing in things like paper, a printer, a web host, a targeted ad on a niche website, or other small expenditures that will help you function, rather than paying someone who promises unrealistic returns. You CAN do it with virtually no cash at all if you are determined, and if you are willing to put early earnings back into things to help you work smarter.

2. By and large, the systems don't work (a small percentage do, but the good ones are not advertising as quick money, they have a sound business backing them). The sellers of "systems" tell you that anyone can do it, that you just pay your fee and follow the instructions and it rolls in. It doesn't. The concept is flawed. Yes, business systems DO work. But they ONLY work for people who are willing to learn how they work, then stick to the tasks day by day. Some people will NOT learn some things well. For the systems that CAN work, they only work for a small segment of the populace, because they take a unique set of skills and attributes. And the ONLY systems that work are those that are founded on SOUND business principles, and which have an excellent and reasonably priced product backing them.

3. Statistically, the most money that someone will risk on something they know is not likely to work, is $50. So we see the "throw away" systems selling for $19.95, $29.95, $39.95, and a few for $49.95. Some sell for more, but the vast majority sell for those prices. You see, the sucker is willing to risk that much only. Any more than that, and if it goes wrong, they are likely to holler loudly, and potentially sue. Now, realistically, if $39.95 could buy a "sure to work" system, there would be no poor in the world! It is not just a case of the rest of the world being too stupid to see a good thing. Legitimate business resources do sell for this price, but they are not promising you easy money.

4. There is NO such a thing as a "no work, turnkey store". Think about it. If I could make $100,000 a year off my website, and then if I could duplicate my website and make another $100,000 a year off it, WHY would I sell it to you for $200? If it were THAT easy, I'd keep it for myself! I certainly would not need YOU to operate it if there was no work involved! I'd just plug it in, and let it make money for ME on autopilot, and not arm YOU to be my competition!

5. There are no secrets. There are skills, tools, experience, information, and instructions which might help you. But the ones that will help you won't call themselves "secrets". If it is secret, then why are they telling? If they are telling, then it isn't secret anymore! And if it WORKED, they'd be doing THAT, instead of trying to sell you their secret! Secret is a word to try to persuade you that what you are buying has a higher value than it really does. The same is true of the word "tricks" when used to try to convince you to spend money in the hopes that you'll increase your earnings.

6. Working at home is NOT easy, and earning money at it is NOT fast. It takes time to build a business on a firm foundation. It takes time to market, and time to learn how to do it right. And all that is work. Once you do have your business, you are tied to it the same as you are tied to a job. People who say otherwise either just love their work so much they overlook the actual amount of time they put in on it, or they are trying to scam you. I LOVE working at home. I really do! But it demands dedication from me. I have to answer emails when I am sick. I have to take my laptop with me wherever I go. I have to fit house calls in when I don't feel like going out, or when I am having a busy day. I have to set aside my agenda for the day and repair a client's website instead of my own. When orders come in, I have to process them. If I go on vacation, I have to plan ahead, and take some work with me. I don't have employees whom I can have fill in for me. I have to be there for my clients when they need me. Some businesses are more flexible than others, and I am phasing out the areas of my business that are more time inflexible, but I still have to do things I don't enjoy. I have to file taxes no matter what I do. I have to keep records, and find places to store my office equipment in a small house. This is the reality of having a home business, and I live with it every day. But I love my work so much that I do it anyway. It is NOT easier. And it is NOT a quick way to make money. But it does build momentum, and does get easier with time. And it has rewards that you don't get when you work a regular job.

7. You cannot build a website, stick it online, and expect that the world will beat a path to your door. A website is absolutely useless if it is not registered with the search engines AND marketed effectively - and you must do both, registration alone is not enough. Marketing need not be expensive - in fact, you can do most things you need to do as well as any pro you would pay to do them - at least the ones that are affordable for a small startup. But it does take a lot of work and time to get it really going. Once it does though, it KEEPS going - you just gotta get the bunny started first!

8. The last myth is that you can do a few hours of research online, pay in your fee, then come home the next week to a part time job that pays MORE than your full time job did. Get real! If that were true, who'd be working in the job markets? The reality is that people who succeed spend months researching options. Then they spend a lot of time planning. Then a lot of time learning how to do it right. Then they spend some time setting things up, developing business resources, selecting operating methods, researching market prices for their product, and getting their sales materials in order (or learning how to use the program they purchased). Then they spend time (or money...) on initial marketing efforts. They may spend 2 hours every night for six months just to get to this point. At first they are not totally serious. They keep exploring because they are interested in the possibilities. Then ideas gel, then they decide to actually start the business. By the time they decide to actually, in their mind, start the business, they have already spent months in what they feel is casual research (the good news is, you may already be well into this phase!). Then they spend 3-4 hours a night working on the business plan, materials prep, initial marketing, and initial sales efforts. It may be another month or two before they can officially "open their doors", and another month before they get a sale if they are selling large items, or before they get more than one or two smaller orders (and they have to work really hard to get those). Then a pattern develops. They KEEP marketing, and KEEP improving materials, and keep working around the few client orders they get. Gradually the orders increase, and as it gains momentum, less marketing is needed because if you market smart, you get repeat orders from existing customers. Small Business owners are happy at it because they enjoy it, and because the parts they enjoy make the less enjoyable parts worth it. After about a year, they may be making enough to think they may be able to eventually quit their job. After two or three years, they may start planning to actually do it. And then when they do, it takes another six months to build up to the level of income they feel will make it worth it to keep going with it. They make a part time income from part time work, AFTER they have made the initial investment of time and effort to get going. When they go full time, they build up to a full time income from full time work. Eventually a business can gain enough success that you can get more out of it than you put in, but ONLY after you have paid your dues in long years of hard work that did not seem worth it at the time. THAT is reality of startup with very little resources (and if you had enough resources to sink into a major business, you'd not need to read this!).

9. You have to give something up to do it. Consider the time you put in on the following activities: Watching Television, Surfing the Net checking in on your favorite sites, Chat, Playing computer or video games, Napping on weekends, cruising the mall, "hanging out" anywhere, or any other optional activities that do not give you quality time with your family, or any kind of useful return. Add that time up. Cut it in half. If you come up with even 4 hours a week, and determine to give that amount of time to working a business instead of doing something that does not give you anything back, then you can build a business. Part time income from part time work, remember? And it'll take longer than if you dedicate more time and effort to it. But it WILL happen, even with that small amount of time! Give more, get more. And you have to commit LONG TERM. People who work a business choose to do business instead of playing. They choose to work instead of other things that they used to do. They choose something they like, and it is not so hard to do. If you give up something you enjoy and try to force yourself to do something you hate, you'll not do it. But either way, you have to choose to give up something to get something.

Common sense cannot support the theories on which unsound packages are built. And if it cannot stand in the face of logic, it is not going to withstand the assault of reality that will begin as soon as you own the package.

Before you invest, make sure you know what the day to day tasks are that are associated with the system. Make sure there is a sound product, and make sure you can actually enjoy marketing it. And if they hand you any of these myths along the way, RUN. Don't buy!

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